identifying sport marketing barriers in iran from sport managers’ perspectives

Teaching Sport Marketing: Notes From the Trenches

Determination of Barriers to E-Commerce in Companies Producing Sports Equipment and Goods: the Perspective of Sport Managers in Iran

Today, e-commerce has become a top priority for organizations. By getting use of the Internet, organizations can significantly influence the attitudes of their customers and encourage them to benefit from the services provided by them. Consequently, organizations can affordably become a leader in the market, supply, delivery, and service. Furthermore, development of e-commerce in all existing...

Identifying and prioritizing barriers to sponsorship of private companies of sport of champions

The aim of this study was to identify and prioritize barriers to sponsorship of private sponsorship of sport of champions in Kerman province. The research method was survey and Based on applied objective. The statistical population included top managers of private firms in Kerman province (N =150) Which 108 companies were selected with simple random sampling. The required data were collected by...

Strategic Thinking of Managers in the Private Sport Clubs

The aim of this study is to assess the status of strategic thinking among directors of private sport clubs in Shiraz city based on Goldman model. The methodology used here is descriptive-analytic and data are collected through literature studies and survey. The target population of the study included all private sport clubs offering more than three types of sports (90 clubs) and the samplin...

Theoretical Perspectives on Career Transitions in Sport

This chapter outlines theoretical perspectives on career transitions in sport. Models that have been employed to explain this phenomenon will initially be delineated, including theories of social gerontology, thanatology, and human adaptation to transition. This will be followed by an outline of a conceptual model of sports career transition (Taylor & Ogilvie, 1998). This model focuses on how t...

Strategic Thinking of Managers in the Private Sport Clubs

The aim of this study is to assess the status of strategic thinking among directors of private sport clubs in Shiraz city based on Goldman model. The methodology used here is descriptive-analytic and data are collected through literature studies and survey. The target population of the study included all private sport clubs offering more than three types of sports (90 clubs) and the samplin...